)
The Easy Road to Better Driver Recruiting
Thanks to Seiza solutions, TAZ Trucking transformed Facebook into an efficient source of driver candidate leads with the ease of use of a job board but with three times more potential candidates to target.
Background:
Based out of Bowling Green, KY, TAZ Trucking, INC is fully equipped for transporting dry, hazardous, and non-hazardous goods throughout the 48 continental United States.
• Client since – 2022
• Position(s) to fill – CDL Drivers
The Challenges:
Optimize their job visibility where drivers spend most of their time, on Facebook
Reach more candidate leads & improve their hiring process
Pre-qualify candidates to reduce strain on recruiters
The Solution:
To help TAZ make the most out of Facebook, Work4 implemented their proprietary targeting system to reach audiences TAZ couldn’t reach on their own. To allow TAZ to rank applicants, different sets of custom qualifying questions were created to gather information on the CDL license, years of experience, and other qualifying criteria. This allowed TAZ to categorize applicants and move candidates through the funnel depending on their level of qualification.
The Results:
In the last 2 months of 2022:
200 driver leads received via Facebook Ads
:format(webp))