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The Easy Road to Better Driver Recruiting
Thanks to Seiza’s solutions, Centerline Drivers transformed Facebook into an efficient source of recruitment with the ease of use of a job board but with three times more potential candidates to target.
Background:
Centerline Drivers is the nation’s most experienced, reliable, and respected partner in the transportation business. Supporting both our drivers and customers, our culture is focused on safety, efficiency, and productivity.
Client since – 2017
Position(s) to fill – CDL Drivers
The Challenges:
Enlarge the reach of their communication to passive candidates.
Increase reach to qualified drivers with a minimum of 1 year of experience
Lack of Facebook recruitment expertise
The Solution:
To ensure the candidates’ Centerline received were well qualified, Seiza customized a set of qualifying questions to gather information on the CDL license and years of experience helping to filter out unqualified candidates. Using Seiza’s audience curated with over 10 years of data points Centerline was able to better target qualified passive candidates, and ATS integration allowed leads to be delivered directly to them and their clients.
The Results:
Since Original Launch:
Over 8,700 leads delivered via Facebook
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